Louie Valkhof
I build brands that hold up and the systems that keep them running.
Oase Creative is my agency, running since 2020. We build brands that hold up, from strategy through to system.
For six years I ran that agency across eight disconnected tools. So I'm building Oase, one system for design agencies.
This is where I write about what I build and what I learn.
Available for new branding projects
Oase, the software we build ourselvesRecent posts
All posts →Experience
Enjoy Inc.
2018 — 2019Founder
My own e-commerce brand, selling garment steamers on bol.com. €125,000 revenue in one year with 40% profit margin. This is where my passion for e-commerce branding started — and the network that later became Oase Creative.
Oase Creative
2020 — presentFounder & CEO
Brand studio in Arnhem. Strategy, design, technology and content, for brands in e-commerce, tech, hospitality, care and sport.
Oase
2026 — presentFounder & Lead Product
Software for design agencies. One platform instead of 8 separate tools. Client portal, projects, briefings, AI.
Workhacker
2026 — presentPartner — Brand & Design
Search × AI studio with offices in Dallas, Lincoln and Arnhem. I bring the brand and design side; the search and AI side comes from my partners.
descout
2025 — presentCo-founder
descout is an AI-run newsroom that covers one crypto ecosystem at a time, turning the activity that would otherwise vanish in the feed into a permanent, sourced and searchable record.
Skills
Strategy
- Brand positioning
- E-commerce strategy
- Scalable entrepreneurship
- P&L ownership
- Team management
- Client relations
Design
- Brand identity
- Art direction
- Design systems
- UI/UX design
- Packaging design
- Product photography
Technology & AI
- AI agent systems
- AI workflow integration
- Prompt engineering
- API integrations
- Tooling automation
- No-code / low-code
Content & growth
- SEO
- Content strategy
- LinkedIn growth
- Email marketing
- Amazon / Bol.com
- Conversion optimization
Frequently asked questions
Who is Louie Valkhof?
Louie Valkhof is a designer and entrepreneur from Arnhem, the Netherlands. In 2020 he founded Oase Creative, a brand agency for strategy, design, technology & AI and content. He also builds Oase, software for design agencies, and he is a co-founder of descout.
What does Oase Creative do?
Oase Creative builds brands that hold up, from strategy through to system: positioning and identity, imagery, websites and online stores, content, and the AI systems that keep it all running. All services are on oasecreative.nl.
How can I work with Louie?
Send a message through the chat at the bottom right of this page, or use the contact page of Oase Creative. Louie reads every message himself. The first conversation is free and usually takes place in a video call.
What does a project with Oase Creative cost?
Every service and its price is on the pricing page of Oase Creative. All prices exclude VAT.
What is Oase?
Oase is software for design agencies: one platform for the client portal, projects, briefs and AI, instead of eight separate tools. Louie builds it because he ran his own agency on those separate tools for six years. More at getoase.com.
What is descout?
descout is an AI-run newsroom that covers one crypto ecosystem at a time, turning the activity that would otherwise vanish in the feed into a permanent, sourced and searchable record. An editor approves every word that publishes. It started with Abstract. More at descout.xyz.
Does Louie have a podcast?
Yes, Merken die kloppen, in Dutch. Every week an article from the Oase Creative knowledge base becomes an episode in Louie's voice, about brand strategy, brand identity and AI systems.
Where is Louie based?
In Arnhem, the Netherlands. He prefers to meet online. When a visit adds something, he comes to you.
